The emergence of digital assets marks one of the most transformative shifts in modern finance, comparable in magnitude to the rise of inter- net banking or the global adoption of electronic trading but perhaps even more profound in its impact. Juxtaposed with the strategic opportunities that digital assets proffer are technical complexity, regulatory uncertainty, and market immaturity. To leverage the opportunities to their fullest in this fast-growing environment and to overcome the myriad challenges, a proficient, resilient, and seasoned digital assets team armed with effective, versatile tools and a vision adapted to the institution’s strategy is essential.

This Playbook illustrates how financial institutions, with the appropri- ate mix of talents, tools, capabilities,and experience, can excel in digital assets across a broad range of strategies and positions. More important, it offers detailed analyses into each of these aspects and can serve as a step- by-step guide to succeeding in digital assets.

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